Teacher, make these preparations
See the help page for instructions on how to use the profiling game!
Profiling game is a simple application. However, it is worth looking at the instructions before using the application.
Let’s get started!
In the video below, Jussi Koivisto explains three key concepts in social media: a) data b) profile and c) referrer. This tutorial material deals with these concepts in different ways from start to finish.
Teacher, show the introductory video at this point
The role of pupils
Recall the video you watched a while ago
What did Jussi say about advertising targeting? He had an example of an online store towards the end of the video
Study task sheet 1
Study the “draw conclusions from the data” exercises on the task sheet and think about what you would answer to the questions
Complete task form 1
Complete both tasks in task sheet 1 “draw conclusions from the data”
Let’s play a profiling game!
Teacher, introduce the profiling game with a video
Now it’s time to solve the mystery of the mystery person! Are the players ready?
Teacher, start the profiling game


The role of pupils
Open the profiling game on your device
Read the QR code or enter the code at https://classroom.gen-ai.fi
Give the player a name
In the box that opens, enter the name of the player
Wait for the teacher to start the game
When all players are present in the profile game, the teacher starts the game
Teacher, start the game when the students are present

NOTE! the QR code and code in the picture are not in use! They are examples!
No! How did the profiling go? Were you able to find out what the mystery person is like?
Profile of Mystery Person
- Age: approx. 15 years
- Place of residence: Tampere
- Interests: gaming, skateboarding, hockey
- Other: go skateboarding three times a week, and walk the dog on weekends
Profiling and social media
Reflect on your own social media use? What kind of data footprints are you creating?
The role of pupils
Think about how you use social media
What kind of data is generated about you when you use social media?
Study task sheet 2
Study the questions in worksheet 2 “Data in social media”
Please answer the questions in worksheet 2
Please answer each question on the task sheet.
Thank you for this lesson!
Today we practiced profiling without the help of AI and IT. Next time, we’ll do it all automatically with the help of a soma machine!
